A lot of search engine optimisation or SEO companies worldwide get hammered every time Google, Bing and Yahoo releases new updates and search algorithms. Of all the three however, Google has the strictest rules and the way they enforce these are rather harsh, but fitting, which in turn makes some website owners â and SEO companies â incorporate social media into their marketing strategies.
Having said that, if you are doing SEO on your website (or if you have someone do it for you), can social media help your campaign out?
Letâs say that youâre an owner of an e-commerce website, you're successful in your locality and you may be thinking of selling your products in European countries. Although your products / services are important, it is imperative you increase the exposure of your website in order to gain an audience, which in turn translates into sales.
The most effective methods to achieve organic website traffic is engage in search engine optimisation, or SEO and Inbound Marketing. Success in business is always uncertain, and the same concept is applicable to your SEO campaign. Although you can always do it yourself, this task is better left to the experts and legitimate companies. Anyway, what are some unfavourable scenarios that you might encounter along the way?
The 2014 FIFA World Cup 2014 started three weeks ago, and so far everything's been going smoothly but it isn't devoid of problems.
The worldwide event faced stiff criticism from Brazilian protesters, and the âhacktivistâ group Anonymous, which decided to do something about it. If you're an English fan, you might no longer be concerned at all, given England's early exit, but still, you should be vigilant. Why? There are a lot of evildoers in the Internet, and you could be their next target
A website's content is the most important element in creating websites, given that it's the reason why the Internet exists in the first place. Although the quality of the content matters, it's always the delivery and presentation that determines how it's perceived by users.
Writing blog entries and news articles are different compared to writing product descriptions and other persuasive pieces, as there are several factors that come into play. You also have to think of your images and multimedia. So, in e-commerce, what are the concepts that you have to instill in content creation?
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This morning Elance.com has reported a Denial of service (DoS / DDoS) attack on their website which has made the site unavailable to all visitors.Â With social media reports highlighting the website being unavailable for most of Monday (18/3/2014), it appears the attacked startered before 06:00 am PDT as Elance.com has reported.
While elance.com are battling the attack and working to make the site fully functional again, this attack highlights the need for website security and the impact is has on a business.
With the right security / firewalls / architecture is place, could this of been avoided.Â What is a DoS/DDoS Attack?
It has been recently uncovered that multiple DoS / DDoS (Distributed Denial of Service) attacks have been taking place on WordPress website in which attackers are abusing the built-in pingback feature found in WordPress to carry out DDOS attacks on sites.
If you're website is based on the WordPress platform, there is the possibility for your site to be used in a Denial of Service attack.Â What is a DoS/DDoS Attack?
Perhaps one of the most common methods hackers use to attack websites, Denial of Service can prove to be lethal to you and your business, especially since the holiday season is upon us when people are buying their Christmas presents.
Even a basic DoS attack could render your website to be inoperable, causing you to lose potential customers and possibly thousands of pounds (or dollars) of profit. Protecting your website from these attacks is important, and given that it could be done by any aspiring hacker with the right hardware and software, you're better off learning all about it in order to take preventive measures in the future.
If your website is showing a pattern of unnatural artificial, deceptive or manipulative links in Google Webmaster Tools, Google used to penalise your entire website and your rankings disappear but luckily this is no longer the case.
Google now penalises your website for the specific keywords that appear to be unnatural in the external unnatural links.Â The good news is this allows you to resolve the specific issue but what do you need to do before you raise the your reconsideration request with Google?
The Google virus hack is NOT an attack on Google...Â it's an attack on your website which shows Viagra SPAM in Google Search Result Pages (SERPS) since it is your website that is hacked.Â When you click on the search result for your website in Google, your website will do one of two things if it is infected.
Wordpress is one of the most popular blogging platforms on the Internet and provides a very easy blogging experience but with that easiness comes some lerking issues of Website Security or website security hardening.Â Once Wordpress is installed using default settings, you are actually at risk.Â Maybe not straight away but down the line, your blog will be at risk.
Unknown to you, using default Wordpress settings at the installation stage means you are inadvertantly opening yourself up to attack.Â Why?Â Default settings are great to get you up and running quickly when you don't know much about the technology behind it.Â Within minutes, you'll have a blog, you'll install a theme and off you go.Â You're blogging BUT... what about your Website Security?
Being able to get visitors to your website is one thing, having them know what to do when they get there is something different.Â Visitor conversions and Lead Generation is an integral part of Website design.
Rankings are up, visitors are coming but no one seems to make contact.Â What's going on?
Visitors respond well to an easy to navigate website, attractive modern design, clear actions, and Value add information.Â Getting the right combination is the trick and to do that, you need to work at it.Â
Don't take chances when it comes to search engine rankings.Â Research, Analysis and your Competition all link your to website on-page optimisation
Chance does not play a part in achieving Page 1 Google Rankings.Â It takes Research, Keyword Analysis & Competitor insights to underpin your website design, conent, calls to action and more.
Whether revamping an old website or starting anew, all websites must take account of the marketplace to stand a chance of ranking on keywords that are realistically achievable, affordable and provide sufficient visitors to your website that justifies the investment.
When relying on search engines for your income you will fully appreciate the impact of not being on page 1 of Google. This has an immediate impact on visitor numbers, conversations and ultimately, you sales.
If your ranking slips for no apparent reason over a period of 3 - 5 days, don't just assume it's the market or there is more competition. Check each listing in Google to ensure it is as it should be.
There are techniques used by spammers that cloak or redirect your Web Page to display one page to the Googlebot while still directing human users to your page. Googlebot will see something that may sell pills while users see the real web site. Generally, it is an attack on your home page so is quickly and easily identified.
Pay-Per-Click - Instant traffic to your Website
Search Engine Marketing, or SEM, is a form of Internet marketing that seeks to promote websites by increasing their visibility in search engine result pages through the use of search engine optimization, paid placement, contextual advertising, and paid inclusion.