Search Engine Optimisation (SEO)

Search Engine Optimisation (SEO)

Let’s say that you’re an owner of an e-commerce website, you're successful in your locality and you may be thinking of selling your products in European countries. Although your products / services are important, it is imperative you increase the exposure of your website in order to gain an audience, which in turn translates into sales.

The most effective methods to achieve organic website traffic is engage in search engine optimisation, or SEO and Inbound Marketing. Success in business is always uncertain, and the same concept is applicable to your SEO campaign. Although you can always do it yourself, this task is better left to the experts and legitimate companies. Anyway, what are some unfavourable scenarios that you might encounter along the way?

Thursday, 25 October 2012 13:02

Your Search Engine Rankings & Research

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Don't take chances when it comes to search engine rankings.  Research, Analysis and your Competition all link your to website on-page optimisation

Chance does not play a part in achieving Page 1 Google Rankings.  It takes Research, Keyword Analysis & Competitor insights to underpin your website design, conent, calls to action and more.

Whether revamping an old website or starting anew, all websites must take account of the marketplace to stand a chance of ranking on keywords that are realistically achievable, affordable and provide sufficient visitors to your website that justifies the investment.

Sunday, 26 December 2010 10:10

Are Instant Website Rankings Possible?

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Making Change One Step at a Time, Over Time

The simple answer.  No!  You may have some rankings but that will be on keywords with Low Competition.  These keywords may generate visitors but not enough to make a huge difference to your business.

When improving the performance of your Web Site you will be examining a number of elements that all go together to improve your ranking in Search Engines. This means the Web Site will be more visable, generate more visitors and so improve your chances of attracting more business.

Sunday, 16 January 2011 13:21

What is Web Site Optimsation?

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When you are thinking about optmising your Web Site for Search Engines such as Google, you have many things to consider but everything can be catigorised into two specific areas.

  • On Page Optimisation
  • Off Page Optimisation

Both On and Off Page Optimisation are required to improve your rankings in Search Engines but you have to do it correctly to get the most from it. Importantly, do not fall into Optimisation Traps as this will adversly affect your rankings or have limited to no positive influence that would see your business benefit from the work.