The answer? A big and resounding yes: social media does boost your SEO campaign. Although Matt Cutts, the honcho of Google's web spam team, says that social signals do not affect SEO, it undeniably plays a vital role. But how? Well, here are some of the reasons why:
User interaction affects SEO
However, this aspect is a double-charged blade: it can either affect your campaign negatively or positively. Anyway, when Google released the Panda algorithm back in 2011, it started taking user interaction as a way to determine a website's PageRank (the algorithm Google uses to determine the search engine results page ranking of a domain), which is a complete contrast of its link-based platform. So, how exactly does user interaction affect SEO? Here are some good reads:
Bounce rate â a high bounce rate simply tells you that your website is ineffective, and Google definitely takes notice of this. In simple terms, this is the statistic used to measure the percentage users who only visited one page before leaving the website. On a positive note, a high bounce rate also tells you which pages are ineffective and need improvement.
Note: You expect high bounce rates on landing pages designed to convert a visitor to a lead
- The amount of links â once again, let's emphasize: Google does not take social signals into account when deciding a website's ranking. However, bear in mind that Google still takes into consideration the amount of back links a website receives, especially in other websites and blogs. If users post links leading to your website ON their blogs and websites, then they're definitely doing the backlinking part for you.
The power of web traffic
Simply put, without user interaction data, you would not have bounce rate data and you wouldn't have users to link your website as well. Web traffic is a hot commodity and something that most website owners seek. For small businesses and e-commerce websites, having at least a thousand hits per day can translate to 50 or more transactions, which will definitely boost sales.
Anyway, traffic boosts your SEO campaign, simply because of one of the earlier mentioned aspects: users linking your website. The more traffic you get, the higher the chances of getting users link to your website. Remember, Google and other search engines still use the link-based model!
However, the amount of social interactions you'll receive and how far you'll be able to maximize social media is highly dependent on your website's content and design. Make sure that users will like what they see at first glance so that they will look and possibly share and link your content!