A website's content is the most important element in creating websites, given that it's the reason why the Internet exists in the first place. Although the quality of the content matters, it's always the delivery and presentation that determines how it's perceived by users.
Writing blog entries and news articles are different compared to writing product descriptions and other persuasive pieces, as there are several factors that come into play. You also have to think of your images and multimedia. So, in e-commerce, what are the concepts that you have to instill in content creation?
Being able to get visitors to your website is one thing, having them know what to do when they get there is something different.Â Visitor conversions and Lead Generation is an integral part of Website design.
Rankings are up, visitors are coming but no one seems to make contact.Â What's going on?
Visitors respond well to an easy to navigate website, attractive modern design, clear actions, and Value add information.Â Getting the right combination is the trick and to do that, you need to work at it.Â