When you are thinking about optmising your Web Site for Search Engines such as Google, you have many things to consider but everything can be catigorised into two specific areas.
Both On and Off Page Optimisation are required to improve your rankings in Search Engines but you have to do it correctly to get the most from it. Importantly, do not fall into Optimisation Traps as this will adversly affect your rankings or have limited to no positive influence that would see your business benefit from the work.
Is social networking worth adding to your marketing arsenal?
When you consider the impact of Word of mouth and how it helps your business establish trust through recommendation, social networking takes it to the next level by exponentially reaching further into the void of friends of friends of friends of friends who you never had within your realm of influence before.
Take a look at this video to help you visualise just what social networking is capable of.