A website's content is the most important element in creating websites, given that it's the reason why the Internet exists in the first place. Although the quality of the content matters, it's always the delivery and presentation that determines how it's perceived by users.
Writing blog entries and news articles are different compared to writing product descriptions and other persuasive pieces, as there are several factors that come into play. You also have to think of your images and multimedia. So, in e-commerce, what are the concepts that you have to instill in content creation?